Brand Heritage

Our Brand Heritage

A Passion For Premium Cocktails

Our passion for premium cocktails comes through in every sip of Master of Mixes—from the premium, irresistible flavors sourced from around the globe to the sweet, true-to-fruit finish you only get from our exclusive “gentle processing” method. Every ounce of our Cocktail Mixers and Cocktail Essentials is crafted with care, so you get the freshest taste sip after sip. To this day, we’re still the foremost brand consumers turn to when they need scratch-quality cocktail mixers. We’re continually innovating our products and offerings to bring home mixologists the best cocktail experiences. Learn more about our pioneering brand heritage below.

Founded in the early 1970s by an entrepreneur backed by a group of investors, including doctors and lawyers from California.

Master of Mixes was once owned by the largest Anheuser-Busch Distributor in the country.

Introduced the first cocktail mix in clear glass bottles, instead of the green glass bottles used at the time.

The first brand to sell cocktail mixes in aseptic pouches.

Master of Mixes is currently sold in all 50 states and 34 countries! 

Pioneered the 750ml bottle, challenging the standard 16 oz. bottles of the time.

The first brand to fully develop 1% companion portfolio for sales into control and restricted states. 

The first cocktail mixer brand to utilize bright, vibrant colors in their packaging to spur impulse sales–a practice that remains to this day!

Developed and marketed innovative flavors, including Apple Daiquiri, Mistletoe Punch, Mint Julep Mix, Banana Colada, Tequila Sunrise, and Peach Colada.

Explore Our History


Master of Mixes was founded

Master of Mixes began distributing internationally

Master of Mixes underwent a packaging redesign and brand relaunch

Introduced the Master of Mixes Big Bucket, including the patented Dispense-Rita spout

Launched Master of Mixes Cocktail Essentials, our innovative line of scratch cocktail syrups

Created chef-inspired Master of Mixes Bloody Mary Mixes with the renowned Chef Anthony Lamas.

Relaunched Master of Mixes Cocktail Essentials with a new and improved Simply Squeeze package design and custom “mixo” spout.

Relaunched Master of Mixes Cocktail Mixers with fresh new packaging redesign